Brand Associates is a “specialized network-style brand consulting company” that promotes open innovation. Irrespective of the scale of the business, we coordinate with experienced and proven domestic and overseas branding specialists for the resolution of the diversified branding issues of clients aiming to become leaders in their target markets. We are a style of specialist network brand consulting company that is new to the world, which forms project teams in response to the theme and engages in total branding for all fields.
Handling the character business as a member of Brand Associates, BRAND CHARACTERS maximizes the results of branding for clients with highly individual and attractive characters. More than anything, we aim to be a business that serves the advancement of society through our results.
We will go on to create other leading business models for the character business.
We very much hope to be granted your support and business from now on.


Client development
We contribute to the growth of our clients through branding, in order that we too may grow.
Partner development
We contribute to the growth of our partners through branding, in order that we too may grow.
Societal development
We contribute to the growth of society through branding, in order that we too may grow.

Corporate Data

Company name Brand Associates Japan, Inc.
Foundation January 2009
Business General brand consulting
  • 1, Consulting relating to all kinds of branding
  • 2, Consulting relating to surveys
  • 3, Consulting relating to brand naming and brand slogans
  • 4, Consulting relating to logo design and package design
  • 5, Consulting relating web branding
  • 6, Consulting relating to space branding
  • 7, Consulting relating to brand communication
  • 8, Consulting relating to brand licensing and brand acquisition
  • 9, Consulting relating to the character business
  • 10, Consulting relating to partner referrals and personnel placement
  • 11, Management of brand seminars, lectures and symposiums
  • 12, Publication and information dissemination services
CEO Masaru Toyozumi (Formerly Interbrand Japan Inc. Executive Vice President, COO. Graduate Institute for Entrepreneurial Studies, Visiting Professor).Served in various positions such as lecturer at the Waseda University Business School and on the Ministry of Economy, Trade and Industry (METI)’s “Japan Brand Development Assistance Program”. Has 25 years of brand consulting experience and achievements in brand consulting for approximately 1,000 projects as the top Japanese in Interbrand, the world's leading brand consulting group.He is an international brand consultant representive of Japan. Graduated from Waseda University Graduate School. Co-authored “Japan Innovation: 35 proposals from WASEDA” (Hakuto-Shobo, 2011).
Address Level 28, Shinagawa Intercity TowerA 2-15-1, Konan, Minato-ku, Tokyo 108-6028 Japan
URL (Character Business)
E-mail (Character Business)
Business hours 9:00 – 17:00 (excluding weekends and national holidays)
Laboratory Brand Associates Shirokanedai Laboratory
Network Experienced and proven domestic and overseas branding companies, and branding experts such as specialists active in general businesses or as freelancers; and specialists well versed in the field such as university professors, lawyers, patent attorneys, certified public accountants and analysts etc.